How to Make Your Side Hustle More Profitable
So, you started a side hustle. Maybe you’re making candles, crafting jewelry, or sewing quirky tote bags that scream, “I have my life together!” (Even if you were up until 2 AM finishing an order). But now you’re wondering—how do you go from making some money to making real money?
Good news: You don’t have to work 24/7 to make your side hustle more profitable. You just need a few smart strategies to increase revenue, cut costs, and make your business work for you.
1. Price for Profit, Not Just Sales
It’s tempting to price your products low to attract buyers, but if your pricing doesn’t cover materials, labor, and a little extra for you (you deserve it!), you’re working for peanuts. Factor in all your costs, add a profit margin, and remember—you’re not just selling a product, you’re selling value. If your handmade mugs take 3 hours each to create, price accordingly. Your time is valuable!
2. Cut Costs Without Cutting Quality
Buying in bulk can save you a fortune. If you’re a Crafty Flamingos member, you already know about our wholesale group buys (if not, you’re missing out!). Sourcing materials at better prices while maintaining quality means more profit for you. Also, audit your expenses—are there subscriptions or fees draining your budget? Cut what you don’t need.
3. Work Smarter, Not Harder
Automation is your friend. Use tools like social media schedulers, email templates, and eCommerce platforms that streamline order management. The less time you spend on admin, the more time you have for creating (or, let’s be honest, taking a much-needed nap).
4. Upsell and Cross-Sell Like a Pro
Ever notice how fast-food restaurants always ask if you want to “make it a combo”? That’s upselling in action. If you sell candles, offer a matching wick trimmer. If you make jewelry, suggest a complementary bracelet. Small add-ons can significantly boost your average order value.
5. Get Strategic With Marketing
You don’t have to throw money at ads to get sales. Optimize your social media by posting engaging content—behind-the-scenes videos, customer testimonials, and product tutorials. Collaborate with influencers or fellow makers to reach new audiences. And if you haven’t started building an email list, start now! Email marketing has one of the highest returns on investment.
6. Streamline Production
If making each item takes forever, profitability shrinks. Look for ways to speed up your production process without sacrificing quality. Batch your work—cut multiple fabric pieces at once, prep materials ahead of time, or invest in tools that make crafting faster. More efficiency = more profit.
7. Sell Where Your Customers Are
Your dream customers may not be on Etsy or Instagram—maybe they shop at craft fairs, local boutiques, or Facebook groups. Test different sales channels to see what works best for your business. Diversifying where you sell helps you reach more people and make more sales.
8. Don’t Be Afraid to Raise Prices
Yes, it’s scary. But if you’ve improved your craft, built a brand, and developed a loyal customer base, a price increase is justifiable. Many small business owners undercharge out of fear, but if you position your product well, people will pay for quality.
Running a side hustle is exciting, but making it profitable is the real game-changer. By pricing smarter, streamlining production, and selling strategically, you’ll not only grow your business—you’ll actually enjoy running it (and maybe even afford that fancy espresso machine you’ve been eyeing).
Ready to level up your side hustle? Join the Crafty Flamingos community for expert tips, wholesale deals, and a network of fellow makers who get it! Let’s turn your craft into cash.
